Comprehensive and Up To Date Information

Comprehensive and up to date information is when the information that is given about a product or service is a true reflection of what it is and informs the potential new buyer of the features etc. This is a very important thing to do by companies as it is what is going to entice the potential new buyers. All companies make sure any of the information given and displayed is comprehensive and up to date, and a focus example for this is Tesco (http://www.tesco.com/). The reason for this choice of example is because, similarly to other companies, Tesco have a lot of competition meaning the more sales made and a higher profit received, is better. Therefore, even the smallest of changes to a product being sold, such as the price, has to be noted by the customers. Another example, which was mentioned in a previous post, is the availability of a product in terms of how much stock the company have of it. The reasoning for this is because if a customer wants to buy something via Tesco Direct (http://www.tesco.com/direct/), which is the online Tesco store, and go through the long process of buying it, then they will become disappointed and possibly angry if they reach the online till and find out it's out of stock or unavailable to buy.

Benefits
The main benefits of comprehensive and up to date information is that it allows customers to be able to know exactly what they are buying before money is transferred. In addition to this, it decreases the chance of disappointment and any anger for customers of the business or company as they will have all the information in which they need to know about of the product, service or good that they are buying.