Responsive Transactions

Within this modern day, transactions are needed to be made quickly especially as many people count the level of responsiveness in with the service provided by the company. What this means is that when a customer is buying a good online, they don't want to have to go through a long process every time they make a purchase. Most companies nowadays have a 'sign up' system on their online store, which enables their customers to be able to give their personal details which are required in the process of making a purchase. An example of one of these sign up systems can be seen through this link: https://www.dorothyperkins.com/webapp/wcs/stores/servlet/LogonForm?catalogId=33053&catalogId=33053&langId=-1&storeId=12552&krypto=bw2BpuZQvDIRSMcapRzCKaWwf9SE8axDf5gpFadKXxCKV0XCrslBPy45tX48BFSUoZle0W1EX9o8%0ADO%2F4DR8U3G8v0EVgPM2DKQgecqmgNDkfd6JBkNaBI%2FxsT%2FMsifHyHORXNhGMpLk%3D which is demonstrated by company of Dorothy Perkins. The personal details needed are usually; name, address and contact details then the customer will also need to set a username and password to increase the level of security.

Benefits
There is only really one main benefit of responsive transactions which is to save customer time. This is because the main objective for companies is to keep customers interactive with the website and to be happy with the speed of service which can't really be achieved if the transaction process is slow and not up to a good standard. An additional benefit of this sign up system is that, like the example link above with the company of Dorothy Perkins, the email address of the customer needs to be given. This gives the company an opportunity, with the customer's consent, to be able to email and inform them of new goods and what promotional offers they can have which forms an additional type of promotional marketing for the company.